Forget About Google, Focus On Quality Content Creation ~
Being found on the first page of Google is important to everyone. However, many people get too focused on trying to rank for one specific keyword phrase. They forget what is truly important. What is truly important is the quality of your content. The more effort you put into creating great content, the better your odds of showing up in search engine page results, (SERPS). Also, you need to create lots of content. The more content you produce, the more you will appear in the SERPS. Content is the key to climbing the ranks.
Stop Worrying About Google:
Although everyone wants to, it is hard to get on the first page of Google. Search engines use complex algorithms and they are next to impossible to conquer. First you have to find keywords, and then you build backlinks to those keywords. Once you do that, you have to worry about your bounce rate and how readers interact socially with your articles. It is difficult to get this formula perfect.
People try to bypass these issues to get to page one use shortcuts. Shortcuts include buying backlinks in bulk, stuffing articles and posts with keywords, and buying instant ranking software. Thanks to Panda and Penguin, these tactics only get you in trouble now. Many people who used shortcuts found themselves starting all over after Google released the updates. Instead of wasting time and money and getting in trouble, do things the right way from the beginning.
Achieving page one rankings in Google is important because it gives you organic search traffic. Still, I recommend concentrating on creating quality content instead of focusing on keyword research and backlinks. You need to give your audience content that they will like. There are two billion searches everyday. Someone will find your content. You will also need to produce large quantities of content. A single article will get you some traffic; a plethora of articles will get you a steady stream of traffic. The essential element of gaining traffic is providing content that grabs the attention of many people and keeps them engaged.
It is important to create different types of content. You can add podcasts and videos to your content arsenal. 2013 projections indicate that there will be 35 million podcasts downloaded this year. YouTube and iTunes are gaining popularity daily. The second largest search engine is YouTube. Everyday, people go there to search for information because they would rather watch a video than read an article or blog post. Diversify your content. The truth is, you will attract and build your audience by accommodating the preferences of more people. You will be accommodating different people and their learning styles by adding audio and video options for your content.
Keep in mind, whatever form of content you are creating; you must maintain quality. To ensure quality, make sure your articles and videos are interesting and full of valuable information. This will keep the attention of your audience. If you just mass produce, boring, invaluable articles, people will not be interested and you will not gain traffic. Think of your audience and what they need. Try to satisfy the need. Make sure your titles grab attention the way news headlines do, “The Titanic Sinks!” To make it even better, write titles that are descriptive. Descriptive titles tell your audience what they will get out of your article or your podcast. People searching, search quickly, so get their attention fast and let them know you have what they need.
The most important element of your content is the body itself. This is where you convert a surfer into a subscriber. Do this by providing excellent information that will leave them with a lasting impression. You want them to feel compelled to share your article or podcast. Sharing is extremely powerful. This is how you get your content to go viral. Viral content is the mother load. It is important that you know how to monetize your traffic, but that will be covered in another article.
Outsourcing: Maintain Quality
Trying to create outstanding content everyday gets both boring, and tiring. To lessen the workload, many people turn to outsourcing. Outsourcing content creation is really helpful, but you must not go the cheap route. Invest in good workers so they can maintain your standard of quality. Make sure you are very descriptive and tell your outsourcers exactly what you need, and expect. That way, they will provide the quality you desire.
Not only do you need to create valuable content, you need to create a lot of it. Try not to worry a whole lot about Google and the other search engines. Learn how to expand into video creation and podcast production. Publish your videos on YouTube and publish your podcasts on iTunes. After you have a variety of content spread out through these channels, you will see your content climbing the SERPS and you will get valuable traffic.